16ProDrive

CRM and operations in one working environment.

The DANA system brings together sales, activity coordination, track operations, documents and management. The project shows how a system is designed around the kind of work a business does — not just around a customer record and a task list.

Client
ProDrive
Type
Client project
  • CRM
  • Operations
  • Documents
ProDrive DANA CRM dashboard — AI-edited demo replacing customer details and business dataDemo · sample data
Based on a supplied DANA capture, AI-edited for privacy. Names, tasks, dates and financial data have been replaced; these are not real customer records or performance results.Open full-size dashboard — demo data

Context

Alongside customers and leads, DANA brings together the calendar, tasks, deals awaiting scheduling, licences and insurance, track approval, races and crews. The dashboard combines a management overview with tasks that need attention.

Our work

Previously documented workflows and connections

Documentation covers leads, follow-up, expiring vouchers, customer coordination history and voucher-lead closure subject to completed activities and eligibility rules. Morning supplies payment status, while Google Drive folders organise internal material.

What it brings together

The areas of work gathered in the DANA workspace.

Customers and sales

  • Leads
  • Customers
  • Contacts
  • Companies

Scheduling and daily work

  • Calendar
  • Tasks
  • Links
  • Deals awaiting scheduling

Documents and approvals

  • Licences and insurance
  • Important documents
  • Track approval

Track and race operations

  • Track
  • Races
  • Race crew

Management and oversight

  • Dashboard
  • Finance
  • Users

Intake and system connections

  • Landing pages
  • Integrations

How the process looks

Before

  • A lead stays in the thread it arrived in
  • Status depends on who remembers
  • The next action lives in a separate table

With the system

  1. Lead
  2. Quotation
  3. Voucher
  4. Activity scheduling

Scope boundary

The dashboard is AI-edited for privacy: names, tasks, dates and business data are replaced with demo content. Customer photo sharing is an explicit action; automated renewal emails and an autonomous WhatsApp agent are not presented as delivered capabilities.

A similar project in your business?

Tell us where the work gets stuck today, and we'll look together at what makes sense to build, connect or improve.